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The Padded Seat Recognised Across Four Industry Awards

31 March 2025

The Padded Seats’ New Approach To Showcasing Premium Experiences Recognised

We’re pleased to share that The Padded Seat has recently been recognised across four industry awards for our work in premium hospitality reviews and digital content.

The Padded Seat has fast become one of the most prominent voices in VIP and matchday hospitality around the world.

We create independent video reviews of premium experiences at sports and live events. Our iconic 60-second reviews educate fans, whilst showcasing the broad spectrum of premium experiences available around the world.

We’ve worked with a diverse range of stakeholders across the sports and entertainment industry. From reviewing hospitality at the EURO 2024 Final in Berlin, to VIP tickets at women’s volleyball in Finland, and premium NFL gamedays in the USA.

Our content has reached millions of viewers, with over 1.3 million followers across Instagram, TikTok, Meta, YouTube and LinkedIn.


Our recent achievements:

🎥 Best Video Marketing Company 2024 – SME Business Elite Awards
This award recognises standout work in video marketing, and we’re proud to have been named a winner for the impact of our digital content — from hospitality deep dives to behind-the-scenes matchday experiences.

🏅 Award of Excellence 2025 – VIP & Premium Video Reviews – E2 Media
Acknowledging our focus on premium-level content, this award celebrates those creating trusted, engaging and high-quality reviews in a fast-evolving industry. We’re grateful for the nod.

🥂 Hospitality, Tourism & Events StartUp of the Year (Shortlisted) – UK StartUp Awards
We’ve been shortlisted in the South East region, standing alongside some of the UK’s most promising early-stage businesses. The regional finals take place this June, with all winners progressing to the national final at Ideas Fest, dubbed the “Glastonbury for Business”.

🌍 Global StartUp of the Year (Shortlisted) – UK StartUp Awards
Also part of the UK StartUp Awards, this category highlights startups with international potential and global relevance. We’re honoured to be shortlisted and are excited for what’s ahead.


“We didn’t set out to win awards. The aim was to make premium hospitality easier to understand and more fun to explore. That said, it’s a real honour to be recognised as we build something special.”

– Kyle, Founder of The Padded Seat


These awards are a milestone, not a finish line. We’ve got ambitious plans ahead, from platform upgrades to new types of content, all designed to help fans explore hospitality in smarter, more meaningful ways.

We’re excited for what’s next – and we can’t wait to share it with you.